In marketing circles, it is unspoken knowledge that the real value in having large follower numbers on Twitter is not in the number of followers itself. It’s actually in the actions you can get those followers to take by engaging them in your content. That of course means that you must tweet content they actually want to interact with which is a lot harder than it sounds.
It is important to know your audience and even more important to know what audience you are trying to attract on Twitter. The audience you want to attract should determine what voice you use (personal or professional), what topics you tweet about, and what other channels you allow to be displayed on your Twitter channel. Being able to answer yes to the questions below means you are on the right track.
Do you provide value?
Why should anyone follow you on Twitter? Will you make them laugh, give them advice, keep them informed on a specific topic? Most users expect certain things from certain people that they follow. If your tweets are not meaningful to them they might just move on. Provide valuable content to your followers that is in some way unique and always make sure it is relevant to your desired audience.
Are you timely?
Internets, I must confess. It hath been 13 days since I tweeth last. But seriously, when I got ready to write this post I realized it had been literally 13 days since the last time I tweeted. I asked myself, “Ashley, have you really not had anything relevant to post in almost 2 weeks?” The answer is yes I have, but the reality is that I fell into the trap of thinking I would tweet about it later. Don’t procrasti-tweet. The point of Twitter is that it’s real-time so tweet in the moment and don’t over think it. Also, some of your followers may have a system that will automatically unfollow you if you haven’t recently tweeted. I lost around 20 in my unplanned Tw-bbatical. *Twitter jokes end here*
Are your connected channels relevant?
Having the ability to connect every single social network you are on to Twitter is both a blessing and a curse. On one hand it gives you a great way to have more things in your stream. On the other hand, the things you share on those networks may not be relevant to the audience you want to connect with on Twitter. If that’s the case, you should unsync them. If your Twitter persona is all business professional, but you start sharing pictures of your kids in the tub on Twitter through Instagram, you will surely lose some of the people in your audience. I say this from experience, and I have no children if you were wondering what side of the fence I sat on.
Hopefully you just said yes 3 times in a row. If you found that there was a no in your mix, fix the issue as soon as you can. If you can get to place where you can read this post and say yes, yes, yes you will likely be far ahead of the competition and closer to front of mind with your audience.