Uncontrollable Word-of-Mouth Marketing

Word-of-mouth marketing has been around… well kind of forever!! From the days that people used the bartering system, there were people who traded quality product and those who tried to get by trading the scraps. Villagers would warn their friends “Don’t barter with the man who lives in hut #2. Walk an extra mile to [...]

Twitter Binge & Purge: What do unfollows say about a brand?

What I’m talking about today isn’t anything new. However, it’s still something that I see happen on a regular basis that always makes me scratch my head. Tell me has this happened to you… You are friends with a brand/person/company on Twitter (they follow you and you follow them). You interact with them and have [...]