Browsing articles in "Marketing"

Engaging Unsubscribers

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I currently have 2,235 unread emails in my Gmail inbox. Painful right?! As I started clearing the pile, I realized that most of them are sales emails and other notifications that I apparently don’t take the time to open. In my mind that many that starting to unsubscribe from some things. Strangely enough, I was sad at canceling some of my subscriptions. It wasn’t that I had no interest in their product or service, I [...]

Ilya Zhitomirskiy of Diaspora passes away at 21

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It appears that Ilya Zhitomirskiy, co-founder of social networking community Diaspora, has passed away at the young age of 21. Not many details are available regarding his death at the moment. However, I feel confident that the tech community will miss his contributions in attempting to change the way we use the web. You can learn more about Ilya’s death on the Examiner.

5 tips for a happy upsell experience

Bad Upsell

Recently, I went to a local Korean BBQ place for dinner. It was my second time eating there and I noticed that as a drive-thru establishment, they do a really good job of trying to upsell their customers through all parts of the transaction. In a world where many companies do this in a way that makes you feel like are trying to pull the wool over your eyes, they don’t. In fact, it’s done [...]

The lowdown on startup law from Ryan Roberts

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It’s the final day of Startup Weekend Dallas and everyone is hard at work finishing their presentations for tonight’s showdown which is less than 1 hour away. After lunch Ryan Roberts, Startup Lawyer, briefly gave the crowd a run down of things he’s seen his startup clients do right over the years. Ryan represents startups that are in various stages of growth. He started his website, startuplawyer.com, to help entrepreneurs grasp the legal aspects of [...]

How to brand your startup in 12 hours or less

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Day 2 of Startup Weekend Dallas is nearing an end and the troops are slowly but surely clearing out. This year I’m working with a group of 7 and our goal is to create an app that will allow restaurant goers to rate their meals while dining out. Our name is OnDaMenu and you can follow us on Twitter or fan us via Facebook. We’ve managed to throw together the foundation of our social presence [...]

First night group picks – Startup Weekend Dallas

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This year Startup Weekend Dallas has taken a new approach for voting on idea winners for the evening. Attendees were asking to login to their Facebook accounts and visit http://startupweekend.org/letsvote. From there they were then allowed to vote for their top 3 favorite ideas of the evening. The votes for Dallas are all in and the teams that were most voted for during this Startup Weekend Dallas are as follows: On Da Menu – review [...]

Baxie404 now on the Examiner.com

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That’s right! I’ll now be speading the word on marketing, public relations, reputation management, social media and much more as the Dallas Marketing & PR Examiner on Examiner.com.

Big D Conference – Day 1

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Knowing that I’d have a slew of other things to do on Memorial Day weekend, I decided to purchase a Friday only pass to the Big Design Conference in Dallas, Texas. The conference did so well in 2009, that this year they expanded it to two days. This was my first year in attendance, but not my first conference. Here’s a quick re-cap through the eyes of a Big D newbie.

Mike D. Merrill, The Baconator & The Motivator

Motivation

At the beginning of this year I knew I needed to get my tail in gear. As a social media enthusiast and online brand management wanna be expert, I’ve known for quite some time I need to do a better job of practicing what I preach. Yet, I have always found it exhausting to take a dose of my own medicine.