Twitter Binge & Purge: What do unfollows say about a brand?

What I’m talking about today isn’t anything new. However, it’s still something that I see happen on a regular basis that always makes me scratch my head. Tell me has this happened to you… You are friends with a brand/person/company on Twitter (they follow you and you follow them). You interact with them and have meaningful conversation about each others 140 characters. During this time, their profile has a respectable follower to following ratio. Flash-forward [...]