Engaging Unsubscribers
I currently have 2,235 unread emails in my Gmail inbox. Painful right?! As I started clearing the pile, I realized that most of them are sales emails and other notifications that I apparently don’t take the time to open. In my mind that many that starting to unsubscribe from some things. Strangely enough, I was sad at canceling some of my subscriptions. It wasn’t that I had no interest in their product or service, I [...]
Has longtail optimization gone to the dogs?
A few days ago, SEO Book posted a very interesting infographic that laid out the changes Google has made to their algorithms and products that have had a negative impact on an SEO’s ability to optimize for longtail keywords. It’s one thing to think about all these elements separately, but when you put them all together they are a lot more powerful. Have you changed or discontinued your longtail SEO strategy based on changes made [...]
Uncontrollable Word-of-Mouth Marketing
Word-of-mouth marketing has been around… well kind of forever!! From the days that people used the bartering system, there were people who traded quality product and those who tried to get by trading the scraps. Villagers would warn their friends “Don’t barter with the man who lives in hut #2. Walk an extra mile to the man who lives in hut #10 and you’ll receive a better quality and a fairer trade.” The man in [...]
Ilya Zhitomirskiy of Diaspora passes away at 21
It appears that Ilya Zhitomirskiy, co-founder of social networking community Diaspora, has passed away at the young age of 21. Not many details are available regarding his death at the moment. However, I feel confident that the tech community will miss his contributions in attempting to change the way we use the web. You can learn more about Ilya’s death on the Examiner.
5 tips for a happy upsell experience
Recently, I went to a local Korean BBQ place for dinner. It was my second time eating there and I noticed that as a drive-thru establishment, they do a really good job of trying to upsell their customers through all parts of the transaction. In a world where many companies do this in a way that makes you feel like are trying to pull the wool over your eyes, they don’t. In fact, it’s done [...]
Twitter Binge & Purge: What do unfollows say about a brand?
What I’m talking about today isn’t anything new. However, it’s still something that I see happen on a regular basis that always makes me scratch my head. Tell me has this happened to you… You are friends with a brand/person/company on Twitter (they follow you and you follow them). You interact with them and have meaningful conversation about each others 140 characters. During this time, their profile has a respectable follower to following ratio. Flash-forward [...]
Social Media Competition, The Bees Awards, Canceled
Yesterday, organizers of The Bees Awards sent an email to their distribution list stating that this years awards gala, that was to take place on May 3rd, has been postponed. In case you don’t know what The Bees Awards are, this is how they describe themselves on their website: “The Bees Awards are the 1st international social media marketing awards for communication professionals.” – BeesAwards.com The email stated the cause of postponement to be a [...]
The lowdown on startup law from Ryan Roberts
It’s the final day of Startup Weekend Dallas and everyone is hard at work finishing their presentations for tonight’s showdown which is less than 1 hour away. After lunch Ryan Roberts, Startup Lawyer, briefly gave the crowd a run down of things he’s seen his startup clients do right over the years. Ryan represents startups that are in various stages of growth. He started his website, startuplawyer.com, to help entrepreneurs grasp the legal aspects of [...]
How to brand your startup in 12 hours or less
Day 2 of Startup Weekend Dallas is nearing an end and the troops are slowly but surely clearing out. This year I’m working with a group of 7 and our goal is to create an app that will allow restaurant goers to rate their meals while dining out. Our name is OnDaMenu and you can follow us on Twitter or fan us via Facebook. We’ve managed to throw together the foundation of our social presence [...]
First night group picks – Startup Weekend Dallas
This year Startup Weekend Dallas has taken a new approach for voting on idea winners for the evening. Attendees were asking to login to their Facebook accounts and visit http://startupweekend.org/letsvote. From there they were then allowed to vote for their top 3 favorite ideas of the evening. The votes for Dallas are all in and the teams that were most voted for during this Startup Weekend Dallas are as follows: On Da Menu – review [...]


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